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Research papers

Summing up and a look into the future from a manufacturer’s point of view

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Irene Reuter
Company: Procter & Gamble
June 15, 1988
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Citation

Reuter, I. (1988a, June 15). Summing up and a look into the future from a manufacturer’s point of view. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summing-up-and-a-look-into-the-future-from-a-manufacturer-s-point-of-view